Improve the quality of your data...!!!
And insure the success of your campaign…
Convert your client file in a powerful Direct Marketing tool.
, the data treatment system that will make your business more profitable.
Your company probably has a “file” of clients and prospective clients collected over the years from sales, promotions, contests, surveys, etc. It’s common that these are out of date, incomplete and have repetitious information.
Just the same, it is interesting to work on the list because some of the people in the list made purchases or responded to your solicitations.
We can help you turn that “file” into a reliable asset by applying modern Data Cleansing, updating, deduplicating and standardizing methods.
This way you will save a lot of money avoiding sending mailings that don’t reach their destination or making telephone calls that can´t be completed. You will avoid sending multiple personalized messages to the same household.
Client files are generally formed as a registry for billing purposes, not as Databases Marketing. That is why companies that having sizeable client files when planning Direct Marketing actions, end up buying outside data bases or making unpersonalized campaigns